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The deal was a little more complicated. I believe Efficient Frontier bought Context Optional for $50 million, and then Adobe acquired eFrontier for $400 million
by therealarmen 14y ago
The deal was a little more complicated. I believe Efficient Frontier bought Context Optional for $50 million, and then Adobe acquired eFrontier for $400 million. I went ahead and added it.
- jonaphin 14y agoYou are correct. http://techcrunch.com/2011/11/30/adobe-acquires-efficient-frontier-to-boost-its-digital-marketing-solutions/ http://techcrunch.com/2011/11/30/adobe-acquires-efficient-fr...