Jayson, thanks for your feedback. You raise an important issue. A huge proportion of the eBooks downloaded are educational, trade, and reference. Cookbooks, fo

Jayson, thanks for your feedback. You raise an important issue. A huge proportion of the eBooks downloaded are educational, trade, and reference. Cookbooks, for example, are incredibly popular and these "cold-blood analytics" can be very practical for determining what content is working and what content is not engaging readers. It gets more tricky when it comes to literary fiction. But I think it's safe to say that measurement and creativity aren't mutually exclusive. Measuring something in and of itself doesn't compel you to make changes. But it would be interesting for us to do some research by getting into an edition of a classic text and seeing what types of changes our analytics would suggest making. This would mostly be an exercise in figuring out how to improve our analytics, rather than taking it at face-value that a classic text should be edited based on some data points.