3 ms·
Maybe a dumb question but... in the age of Steam, what does the publisher do these days? Advance funding? What do those numbers look like?
by stickfigure 2y ago
Maybe a dumb question but... in the age of Steam, what does the publisher do these days? Advance funding? What do those numbers look like?
- shakna 2y agoMost of the marketing will come from the publisher. It's easy for a game not to be noticed, and to crater thanks to no audience. The publisher runs the early and mid ad campaigns.
- teamonkey 2y agoDepends on the deal. Promotion and fronting of cash are the big ones (usually). They can usually also offer various development services (testing, translation, porting, getting special deals with platform holders). They can also act as a stakeholder for quality, advising on certain things that should be improved (as an editor would in book publishing).
- joseda-hg 2y agoReally depends on the deal, but porting, marketing, localization and cash advances are common ones (Porting for the switch for example is known to be a big one, even for experienced solo/indie devs)