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Google buys Wildfire
- mattja 14y agoA little cheap - $250 MIL vs. about $700 MIL that salesforce paid for buddy media...
- lazugod 14y agoWhy does the blogpost look like this? http://i.imgur.com/1KHCt.png http://i.imgur.com/1KHCt.png
- RandallBrown 14y agobecause your window is tiny. I had the same thing happen to me too.
- goo 14y agoIt seems there are some random elements that are set to fixed position, when they really shouldn't be. I imagine it will be fixed very shortly -- it would be odd if nobody at Google has noticed it yet.
- malyk 14y agoIt's also all kind of broken for me in a 1024x768 window. Scrolling the article scrolls it over top of the title but under the bar below the title. meh. Good for wildfire!
- darklajid 14y agoBroken on the - wait for it - Google Nexus 7. What a sad joke.. I loved WildFire in the past, deployed a couple of servers (even before they changed the name to wildfire), but I refuse to read a crappy, broken, useless blog post. So no details for me - and a reminder to ignore links to a blogging platform that shows a couple of tools (screwdriver etc?) before it gives you misformatted content.
- philipDS 14y agoA blog post about an acquisition and no link to the website of the actual product (http://www.wildfireapp.com/ http://www.wildfireapp.com/)?
- codyko 14y agoDidn't see that one coming
- nicholasreed 14y agoWhen you comment, would you please add something constructive to the discussion that others may find useful? Your quick statement doesn't give any reasoning as to why it caught you off guard, what you expected instead, how you believe this may affect future acquisitions, etc. If you have that knowledge, please share (or hold these little surprises to yourself). Thank you!
- aculver 14y agoHere's the corresponding article from the Wildfire blog: http://blog.wildfireapp.com/2012/07/31/wildfire-is-joining-google/ http://blog.wildfireapp.com/2012/07/31/wildfire-is-joining-g... . The timing on this is so funny to me, since a good friend of mine just moved out to San Francisco last week to join Wildfire. "Surprise! You actually joined Google!" :-) Congratulations to everyone!
- rwhitman 14y agoConsidering the bulk of their offering is marketing tools for facebook, I'm really curious what this means exactly.
- waterlesscloud 14y agoUnless this is a very expensive aqui-hire, it does complicate the current narrative that Facebook marketing is without value.
- ceejayoz 14y agoNot necessarily. They're not Facebook-only, and it's entirely possible Google may have Wildfire focus more on upcoming Google+ API stuff in the future.
- notatoad 14y agoI suppose it means that a bunch of the tools that made Facebook attractive to marketers are now owned by a primary competitor to facebook.
- stevenbrianhall 14y agoI've been freelancing full-time with Wildfire since they were around 40 people and had just closed their Series A. They've got a fantastic product (I still like it after working with it day in and day out), and a seriously rocking team. They deserve all the good stuff that this will bring.
- therealarmen 14y agoAnd the shakeout of social media management startups continues. Here's a recap so far: Vitrue (Oracle, $300 million) Involver (Oracle, undisclosed) Efficient Frontier (Adobe, $400 million) Buddy Media (Salesforce, $689 million) Wildfire (Google, $250 million) Next up, HootSuite?
- jonaphin 14y agoYou forgot Context Optional (acquired by Adobe earlier this year)
- fogonthedowns 14y ago50 million.
- therealarmen 14y agoThe deal was a little more complicated. I believe Efficient Frontier bought Context Optional for $50 million, and then Adobe acquired eFrontier for $400 million. I went ahead and added it.
- jonaphin 14y agoYou are correct. http://techcrunch.com/2011/11/30/adobe-acquires-efficient-frontier-to-boost-its-digital-marketing-solutions/ http://techcrunch.com/2011/11/30/adobe-acquires-efficient-fr...
- deleted 14y ago[deleted]
- dmix 14y agoThese companies have real business models and charged serious money to provide value to big corporate companies. How is that a bubble? Who is getting fooled out of their money?
- Michikono 14y ago
- jboggan 14y agoI visited over there in April - it was a very cool workplace full of interesting and motivated people. Though they weren't that happy when I was playing around with their app and found a bug related to daylight savings on a Friday afternoon, haha. I'm really happy for them.
- tocomment 14y agoIs there a tldr of what they actually do? I couldn't make heads or tails of it from their website.
- deleted 14y ago[deleted]
- foobunny 14y agoSocial media marketing for medium-sized to enterprise businesses. Ex. Software subscription that a company like Pepsi would use to manage the social properties/promotions for all their beverages.
- rwhitman 14y agoThey have utilities to run marketing campaigns (sweepstakes, like campaigns, ads etc) on primarily Facebook but also other social media.
- bthomas 14y agoRandom: page has a display bug on the retina iPad in portrait mode, content width is too big
- Evbn 14y agoBlogspot is broken in a special way for each platform. It's sweet, really.
- fear91 14y agoWhat I find frightening is that this company was acquired for $250 mil and I've never remember hearing about it. I really don't see those valuations to be justified.
- HotKFreshSwag 14y agoThe world does not revolve around you :-(
- paulgb 14y agoIt's not a consumer product. Anyone in the industry knows the name Wildfire.
- stephenhuey 14y agoThey were making tons of money and a majority of their funding was untouched. Solid.
- te_chris 14y agoGo NZ! (we try to claim what we can from down here :D) Great work though, they built a nice product (and employed lots of kiwis from what I know).
- wmboy 14y agoI had no idea this was a New Zealand founded company until I saw this as news on the NZ Herald website. Great to see a Kiwi tech startup seeing this kind of success!
- 100k 14y agoFunny, I just got an email from one of their recruiters today.
- stephenhuey 14y agoThey hit me up last spring and I briefly considered moving out there to join them. Surprise, surprise!
- jklein24 14y agoFun fact: Mark Zuckerberg's sister, Arielle Zuckerberg, works for Wildfire and so now she works for Google. Talk about sibling rivalry.
- deleted 14y ago[deleted]
- untog 14y agoFrom her Facebook: I'm in Israel on Birthright and I just found out that I'm now a Google employee. Not gonna lie... This feels pretty awkward, but I also feel very proud to be a part of the Wildfire team on this exciting day for Alain and Victoria. She has 10,500 subscribers. I'm sort of fascinated by that- I wonder how much she is worth to Wildfire just by virtue of who she is?
- Evbn 14y agoA huge amount. Same reason his sister spun off a career as a Facebook consultant.
- mburshteyn 14y agoDid somebody already buy North Social?
- cmottau 14y agohttp://techcrunch.com/2011/02/25/vocus-buys-facebook-apps-maker-north-social-for-7m-in-cash-18m-earnout/ http://techcrunch.com/2011/02/25/vocus-buys-facebook-apps-ma...
- pomber 14y agoEverytime I go to Google Blog I start playing with the header balls and forget to read the article