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Also relevant is the nature of the product being advertised - in this case, it was a specific event - not a call to visit a website or even to visit a store tha
by klawed 14y ago
Also relevant is the nature of the product being advertised - in this case, it was a specific event - not a call to visit a website or even to visit a store that holds regular business hours. Clearly, this was a very effective way of drawing customers to the event but the lessons learned hardly apply to other businesses.
- brendanib 14y agoLots of businesses can host events, IRL and online - a brick-and-mortar shop can host a sale or a meetup, an online business can host a webinar or a conference - in fact it's tough for me to think of a business that, by nature, could not host any type of event. Whether it makes sense for them to advertise on Facebook - that'll be up to them to test, but events are a pretty tried and true marketing technique.