I would be interested in seeing the statistics on the advertisements themselves. Did the OP see an 80/20 response rate like Limited Run? What was the ratio of

I would be interested in seeing the statistics on the advertisements themselves. Did the OP see an 80/20 response rate like Limited Run? What was the ratio of people who showed up to the event versus the ratio of clicks on the ads versus the number who said they would attend the event on facebook versus actually showing up. Please provide more information, otherwise I see this article as useless babble with a plug at the end.