I also empathise, for the same reasons. Co-incidentally, I was just listening to the radio, where a former BP strategy employee was pinning the failure of BP's

I also empathise, for the same reasons. Co-incidentally, I was just listening to the radio, where a former BP strategy employee was pinning the failure of BP's "Beyond Petroleum" strategy squarely on the difficulty of a company that is built to do activity X pivoting to also do (competing) activity Y. The recommended solution there was to spin off a new entity focused entirely on Y. It's hard not to draw a parallel.