The author points out that Limited Pressing should be using UTM tags and Mixpanel to track visitors to their site from Facebook, which was not at all the issue

The author points out that Limited Pressing should be using UTM tags and Mixpanel to track visitors to their site from Facebook, which was not at all the issue that Limited Pressing was concerned with. The issue they had was with paying for those visitors when they shouldn't have to. As the author's current company is based on providing a layer on top of Facebook Analytics/Insights I could see how hearing that 80% of clicks may be bots could be disheartening, but there is no need to lash out at Limited Pressing for presenting their own perspective.