Sold 3000 records fro 10k$. I bet he spent much more when he was buying all those records, say 20k$? So, I could read the story as someone lost 10k$ in 10 years

Sold 3000 records fro 10k$. I bet he spent much more when he was buying all those records, say 20k$? So, I could read the story as someone lost 10k$ in 10 years because of Facebook ads. And I'm sure someone creating facebook ad analytic service would claim that facebook ads are effective.