As has been pointed out the 10k is revenue, not profit. At $3 a record I doubt there was much profit at all, though it sounds more like a liquidating event so i

As has been pointed out the 10k is revenue, not profit. At $3 a record I doubt there was much profit at all, though it sounds more like a liquidating event so it is still a happy result. To the point of the article though, he advertised on facebook and people showed up and gave him money. Whether or not he is actually profiting from the business isn't really relevant. His ROI is clearly wrong, but the ads had the desired effect of bring in customers. I really hope he doesn't report 10k in profit to the IRS though as he would then be losing even more money than he probably already did on that sale.