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I can see this scenario working - local event, targeted adverts, non-commodity product. The concern with FB (and other social platform advertising) is around '
by mtkd 14y ago
I can see this scenario working - local event, targeted adverts, non-commodity product.
The concern with FB (and other social platform advertising) is around 'intent' and whether you can viably sell commodity product to visitors not actively searching for the commodity product in the way you can by advertising on a search platform - and whether the pricing on a social platform should reflect a different quality of referral.
- brendanib 14y agoTotally agree. It's a huge challenge for brands that are selling products that aren't highly differentiated too - I had the benefit of selling a niche product that's partially built on scarcity. Commercial products are tougher, but they also have agencies whose job it is to spend time and money figuring out how to reach people. As I said, I spent about 30 minutes creating these ads. A big part of what I like about Facebook is that it enables me, as a business owner, to compete on an equal playing field with massive Fortune 500 companies, and in this case benefit even more from Facebook Ads than they do. That's huge for anyone doing anything disruptive, whether it's a startup, a local business, or anyone competing with the status quo.
- vavb 14y agoWhich massive fortune 500 company were you competing with for your yard sale? I don't get how your facebook event levelled the playing field for you in any way - it just let you clear your stock