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This is a nice happy story, but how can you be sure the attendees came from the Facebook adverts and not word of mouth / recommendations that Facebook displays
by citricsquid 14y ago
This is a nice happy story, but how can you be sure the attendees came from the Facebook adverts and not word of mouth / recommendations that Facebook displays about events friends are attending? That seems much more likely to me as the source of your success.
- pavel_lishin 14y agoThose friends wouldn't have attended if they hadn't seen the ads, right? At least some of them must have clicked the ads. If Billy is the only person who saw the ad and clicked "yes, I'm going", and 299 of his friends show up as well, I'd say that the ad is the original cause of 300 people showing up.
- parsnips 14y agoIn that case, it sounds like a fantastic deal. Network effect.
- MrDOS 14y agoHow is that not a side-effect of the ads?
- citricsquid 14y agoThe original criticisms of the Facebook advertisements are for adverts to off-Facebook destinations, adverts that do not feed back into Facebook in any way, so to compare them is unfair. This post proves that using Facebook adverts to increase Facebook engagement work, but not that off-site adverts aren't bad, which is what the majority of complaints from the last ~day are.