> This is obviously aimed at the Leica/Ricoh crowd Maybe kinda? As a Leica owner myself, honestly I like my traditional controls and wouldn't trade my camera

> This is obviously aimed at the Leica/Ricoh crowd Maybe kinda? As a Leica owner myself, honestly I like my traditional controls and wouldn't trade my camera for the Sigma BF. This feels more like the Tesla Roadster, which I guess some would say is meant to appeal to sports car fans, but I think honestly tries to create a new market. The old-school sports car guys who enjoy revving an engine and shifting gears aren't really the market for a Tesla Roader, it's a new generation of people who are enthusiastic about electric cars. I think this is trying to do something similar - creating a new market for well-off Gen Zers whose parents didn't even expose them to traditional cameras growing up, just smartphones. People for whom those cryptic old control knobs hold no appeal. "Here's a powerful camera with a much better sensor and lens than your phone, but you don't need to be a camera nerd" is more what I imagine the pitch to be.