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I recently dug into some data in GA4 for our website and found that while Google Organic brings in more traffic, ChatGPT clicks convert way better — 6.8X better
by adorosario 2y ago
I recently dug into some data in GA4 for our website and found that while Google Organic brings in more traffic, ChatGPT clicks convert way better — 6.8X better for free trial conversions, to be exact.
If you’re in the trenches of SEO and digital marketing, you know that this is a big deal.
Despite having a fraction of the total visitors, ChatGPT clicks were outperforming Google Organic in converting users into free trials (our conversion event)
From a common-sense perspective, it makes perfect sense — instead of TBC (10-Blue-Links), the user is coming to your website highly qualified and probably warmed up and pre-sold on your product and services.
In short, while ChatGPT drove just 4% of the traffic, it accounted for 22% of the conversions.
- duxup 2y agoIt makes sense as I probably asked ChatGPT a lot of specific questions, and the answers I liked or I would not have clicked. Google links who knows….
- adorosario 2y agoTotally -- any outgoing link seems to be "pre-cooked" and "pre-approved" by the ChatGPT context (so intent is much higher)
- hedora 2y agoI’d be curious about conversion rates from other search engines. I can believe that you get some lift from better relevance with ChatGPT. I can’t believe you don’t get significant drag from Google’s result spam and sub-par result relevance.