> The measure, backed by the National Center for Public Policy Research, said that Apple maintaining its DEI push wasn’t prudent. The group describes itself as

> The measure, backed by the National Center for Public Policy Research, said that Apple maintaining its DEI push wasn’t prudent. The group describes itself as a independent conservative think tank. > “It’s clear that DEI poses litigation, reputational and financial risks to companies, and therefore financial risks to their shareholders, and therefore further risks to companies for not abiding by their fiduciary duties,” the proposal said. The push for DEI from HR departments was somewhat performative and dumb. The push to eliminate it at a corporate level is completely performative and dumb. But it's hilarious that they suggested this with a straight face without apparently any understanding of who Tim Cook is. Are they seriously suggesting that Apple doesn't think of the shareholders enough? Part of the real problem here is that the SEC rules around "risk disclosure" are old-fashioned and dumb, so anyone can sue anything they don't like under the guise of "fiduciary duties". As the saying goes "is everything securities fraud?".