Coming up with ways your customer is right isn't necessarily offensive, so long as he isn't lying. Being biased in the way that you're paid to isn't necessaril

Coming up with ways your customer is right isn't necessarily offensive, so long as he isn't lying. Being biased in the way that you're paid to isn't necessarily evil, though it's arguably more questionable, but this is how advertising, law, consumer advocacy and other entire industries work. Accentuate the positives, believe the same truths your customers believe. If you're a journalist, whose job it is to report the truth and nothing more, lying of any sort is arguably the gravest offense you can commit (short of rape, murder, etc.)