It's not so simple with companies, if you view them as a single entity, because they are composed of many individuals and you interface with them at different l

It's not so simple with companies, if you view them as a single entity, because they are composed of many individuals and you interface with them at different layers. In the case of Tesla, you have a very public figure embodying the figure of the company. If Tesla has the best EVs it's not really Tesla that has them but _Elon Musk's Tesla_ (whether that's true or not in terms of his stocks doesn't matter to the general public). Same with SpaceX. It's not SpaceX's great engineering team launching rockets that people remember, it's "did you see Elon's latest rocket launch? amazing!" The fact we don't remember who VW's CEO is speaks volumes about this (in the opposite way).