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We are talking about consulting right? You want to pitch technical topics to non-technical (owners presumably)? Find a way to meet them and literally tell them
by __mharrison__ 2y ago
We are talking about consulting right? You want to pitch technical topics to non-technical (owners presumably)?
Find a way to meet them and literally tell them that "you wrote the book on that (said subject that will... Fill in the blank)". Then hand them a copy of the book .
Folks like to work with experts (or people who are passionate enough to write a book).
- zerr 2y agoI mean how should non-technical prospects find you? They don't go to such tech talks/conferences, don't read tech books. Such clients usually go to software agencies but not to individuals.
- __mharrison__ 2y agoGreat point. Most of my work comes from "technical" folks or my network. My attempts at cold-calling/etc have failed.