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I believe that targets more or less technical clients, CTOs, etc... How do you target completely non-technical prospects?
by zerr 2y ago
I believe that targets more or less technical clients, CTOs, etc... How do you target completely non-technical prospects?
- withinboredom 2y agoIt's social proof that you're an expert. You'll often get work just by being at these places in the role of a speaker, if you're looking for it. There are many people who have clients they either don't like the work from the client, or want to get help with a thing -- so they can handoff clients/work to you.
- lzr_mihnea 2y agoI agree with what he's saying, it helps!
- __mharrison__ 2y agoWe are talking about consulting right? You want to pitch technical topics to non-technical (owners presumably)? Find a way to meet them and literally tell them that "you wrote the book on that (said subject that will... Fill in the blank)". Then hand them a copy of the book . Folks like to work with experts (or people who are passionate enough to write a book).
- zerr 2y agoI mean how should non-technical prospects find you? They don't go to such tech talks/conferences, don't read tech books. Such clients usually go to software agencies but not to individuals.
- __mharrison__ 2y agoGreat point. Most of my work comes from "technical" folks or my network. My attempts at cold-calling/etc have failed.