I mean, the Jevons paradox is that increased efficiency can lead to increased use? No? So, the idea would be that being able to more efficiently use electrici

I mean, the Jevons paradox is that increased efficiency can lead to increased use? No? So, the idea would be that being able to more efficiently use electricity for running lights might still see us use more electricity for lights as we use them in more and more places. And, at a personal level, that kind of tracks. We don't hesitate to put lights in places that we used to accept as dark. You certainly see this with televisions. The dramatic increase in efficiency afforded by new television technologies has seen us both start having screens everywhere, and in larger televisions.