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Which would be a problem if the ad targeted people who expect it to be easy. Apple are trying to sell Macs to people who are afraid of clicking unfamiliar icon
by jopt 14y ago
Which would be a problem if the ad targeted people who expect it to be easy.
Apple are trying to sell Macs to people who are afraid of clicking unfamiliar icons, people who don't read dialogue boxes.
The Mac users in their commercials are full of energy, and although (as we can see from the Genius' reaction) they don't know much, they're pushing forward without fear of failure.
- pizza 14y ago> Apple are trying to sell Macs to people who are afraid of clicking unfamiliar icons, people who don't read dialogue boxes. That means they want an easy experience, no?
- jopt 14y agoI don't think so. Easy is not homogenous. This ad doesn't show novice users browsing the web or reading their work e-mail without running into trouble. I think the ad is effective because the Genius doesn't help them with things that are "supposed to be easy." It shows that with just a little help from the Genius Bar, the novice users can do things they'd never dream of figuring out on their own. This ad targets people who would never expect even the "easiest" computer to let them make home movies or do their own presentations.