I take away a more positive message: you don't need to know how it works, and you don't need to be afraid of trying new things (photo books and home movies) tha

I take away a more positive message: you don't need to know how it works, and you don't need to be afraid of trying new things (photo books and home movies) that you'd never do with the Windows box they gave you at work. If you get stuck, help will be there. Compare: What if the problem the man on the airplane had was not creative? What if his computer wouldn't start, or he saved over a file accidentally? Then I would probably expect to have problems with my Mac, and no amount of t-shirted genius would save that message. There are different kinds of problem, and different kinds of support. Apple are not pushing Genius as a backup plan or insurance when things go wrong; they're saying you can get help to learn to do things you would never do before.