I doubt many businesses have real direct measured ROI from their Facebook ads. Right now people are still happy to experiment with brand/ community building. Ev

I doubt many businesses have real direct measured ROI from their Facebook ads. Right now people are still happy to experiment with brand/ community building. Eventually though without that direct ROI and the social hype everyone is going to give up. There are a lot of businesses in the world to churn through but eventually, as a company like groupon for example are probably seeing, this drys up.