It's startup culture speak to describe something that is unique and impossible/hard to copy for competitors. I think (hope) that 20wenty was being cheeky and p

It's startup culture speak to describe something that is unique and impossible/hard to copy for competitors. I think (hope) that 20wenty was being cheeky and playing along the all-too-common vibe that every project presented on HN needs to become financially successful or else it's a waste of time.