The consumers that I know of don’t have a clue what they need. They don’t understand that the upstream network is rarely the bottleneck. They’re prepared to pay

The consumers that I know of don’t have a clue what they need. They don’t understand that the upstream network is rarely the bottleneck. They’re prepared to pay a 30-40% premium to triple their network speed. Smart ISP’s bundle their upgrade with new Wifi mesh routers, because that is more often the issue. This is in NL, not the US, so there still is some price competition here.