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Can anyone here tell me if this bot problem is common on other ad networks, or is the 80% bot click rate much higher on Facebook? Because maybe it's just a comm
by vibrunazo 14y ago
Can anyone here tell me if this bot problem is common on other ad networks, or is the 80% bot click rate much higher on Facebook? Because maybe it's just a common hard problem to solve for ad networks. Or maybe it's Facebook who specifically have a problem. If it's the former, then advertising somewhere else wouldn't solve the problem for advertisers. But I cannot know for sure without knowing if this 80% bot rate is common in others networks too or not.
I do know that many people reported lower conversion rates on FB, but they usually attribute that to lower purchasing intent from real FB users, not from higher bot rate. Or are they simply mistaken?
- dangrossman 14y agoIt's not common on other networks or on Facebook. This is likely an isolated incident. I've been advertising on Facebook for months and >80% of the clicks show up in my own stats, not <20%. If advertisers were regularly being billed for 5x the ad clicks they actually received, this wouldn't just be coming out now.
- nl 14y agoI've done some minor advertising on Facebook too, and I've never seen anything like this either.
- Bill_Dimm 14y agoThis article isn't about bots. The 80% bot stuff was from a different article posted yesterday.