> I'm not an SEO expert, but I believe the way it works is persons/entities/companies bid on keywords through Google Adwords. If they win the bid, their site wi

> I'm not an SEO expert, but I believe the way it works is persons/entities/companies bid on keywords through Google Adwords. If they win the bid, their site will pop up first or closer to the top. I think dandelany meant organic results, not sponsored links. In any case, I didn't receive any ads for "code academy" on Google, so Codecademy's ranking is natural.