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Yes—lots of good examples of marketing agencies building themselves into product companies, most notably Moz, HubSpot and Semrush. This is the way. In order to
by turnsout 2y ago
Yes—lots of good examples of marketing agencies building themselves into product companies, most notably Moz, HubSpot and Semrush. This is the way.
In order to scale past $1M in profit, you need to professionalize the management of the agency and scale the workforce, probably using offshore/nearshore help. I've found that a lot of agency owners just don't want the hassle, and are fine taking home $1M/year (fair!)