Imagine if in some Zynga game they had ads but rewarded users for clicking on them. Not interacting with, but simply clicking. Would you find much value in adve

Imagine if in some Zynga game they had ads but rewarded users for clicking on them. Not interacting with, but simply clicking. Would you find much value in advertising there at all? You've actually brought up a very valid point; I kind of hinted on this in my OP but it deserves some clarification: has Facebook proven so far that these ad clicks are in some way spurious? Granted, knowing what motivated the clicks is an impossibly tall order; however I don't see much difference in what you've proposed versus the many Pages that encourage users to promote more followers in promise of some sort of a rebate/discount/incentive with a brick and mortar establishment. The primary and most obvious difference here is that there isn't a cost simply for putting up a Fan page. However and ultimately, my original premise I think deserves just as much consideration as incentivizing ad clicks to boost leads: unless Facebook can show that these clicks originated from a source and can sufficiently extrapolate evidence that these sources are motivated to disrupt the platform, I do not understand the author's complaint.