Isn't Apple doing client side encryption? It sounds like there is a key kept in the phone that is used to encrypt the stuff in the cloud. I am not seeing more t

Isn't Apple doing client side encryption? It sounds like there is a key kept in the phone that is used to encrypt the stuff in the cloud. I am not seeing more than one "end" here. What aspect of their scheme causes the article to refer to it as "end to end encryption"? I think this is important because the UK is effectively cracking down here on the very idea of keeping things private. We don't have to bring messaging into this; this is a case of an individual attempting to keep their personal stuff to themselves. Most people would consider that a perfectly normal thing to be able to do.