I like it. From where I sit it pokes fun at the stereotypical "living in the land of unrealistic expectations" Apple Macintosh user. Maybe that's why some of th

I like it. From where I sit it pokes fun at the stereotypical "living in the land of unrealistic expectations" Apple Macintosh user. Maybe that's why some of the folks are so offended at it. Like it or not, even the Mac is a complex combination of hardware and software, and while much of this is obvious to those of us who spend 8+ hours in front of a computer, its not obvious those everyone else. While perhaps poorly executed, I think the ads do point out the difference between Apple and Everyone Else; When you buy a Mac, there is ALWAYS an expert standing by to help you solve your problems, someone who knows everything about your hardware and software, this is something the PC world does not have.