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The first guy wasn't having a problem, he was just overwhelmed by the footage he had. The "genius" helped him sort through it and add an effect because it's ea

• zwischenzug 14y ago
  Which misses the point. Most people are just going to see Apple -> problems -> panic -> tech support -> lose It's what I saw. Why associate your product with negativity? It's insanely dumb.
  • jopt 14y ago
    That's crazy talk. Why would most people equate this t-shirted sweetheart with tech support? The ad never calls him a "technician" or "support person." He never helps with technical problems; he just helps lowering the barrier to working creatively on your computer. Most people will see Apple -> no special skills & ambitious projects -> panic -> friendly Genius, nothing like tech support -> win
    • zwischenzug 14y ago
      Again: missing the point. This is not about objective truth, but what people take from it. This is an elementary distinction in advertising, and rhetoric more generally.
      • jopt 14y ago
        No, I'm talking about what people take away from it. I don't think the target audience would equate the Genius with "tech support," regardless of what he actually is.