I like the one called Mayday (http://www.apple.com/mac/videos/#tv-ads-mayday http://www.apple.com/mac/videos/#tv-ads-mayday). The awkward delivery of "I'm a gen

I like the one called Mayday (http://www.apple.com/mac/videos/#tv-ads-mayday http://www.apple.com/mac/videos/#tv-ads-mayday). The awkward delivery of "I'm a genius" comes off as sincere modesty, in contrast to the condescenion of Justin Long's "I'm a Mac" character. This is actually charming. The task in the commercial (creating a video from lots of raw footage) is something a non computer pro wouldn't expect to be easy. Being able to do that in "27 minutes" sounds impressive. And the fact that a Genius could show you how to do this in that short amount of time is appealing. This isn't portraying Macs as having lots of problems--it's showing that mere mortals can do impressive things with them. Finally, the guy the Genius helps first actually gets up with the Genius to go help the guy in 21F. The commercial ends with him saying, "Let's do this." The Genius gave someone such confidence in their Mac skills that he feels ready to become a Genius-like helper himself. The other two suck though.