I suspect a key demographic for these commercials is parents who're afraid to ask their kids for help. I can imagine loads of commercials where a parent heads

I suspect a key demographic for these commercials is parents who're afraid to ask their kids for help. I can imagine loads of commercials where a parent heads out of their noisy, busy house and heads over to the Apple store for a relaxing session at the Genius Bar. I think my parents would be turned off by the relative chaos and difficulty implied by the commercials.* Additionally, I don't think that younger target costumers will be engaged by a spastic know-it-all with the job title "Genius". * I saw the commercials last night and don't recall them that well, but was left with this impression. And my wife and I turned to each other and mouthed "WTF?" after the commercials ended.