Is that true? I see book shops in every town. As for e-books, distribution of these small files cannot be too much of a technical challenge. I think it wouldn'

Is that true? I see book shops in every town. As for e-books, distribution of these small files cannot be too much of a technical challenge. I think it wouldn't be too difficult to make a system for authors to sell their e-books and physical books themselves on their own websites, but the problem is that authors would rage with fury for paying an upfront cost or paying 10% for such a system, and instead stay with the publishers to rip them off instead. You see this in every industry.