4chan-initiated and Reddit-fueled, 9gag's content has already been manipulated and their Facebook wall flooded with horrific imagery, fake memes and general buf

4chan-initiated and Reddit-fueled, 9gag's content has already been manipulated and their Facebook wall flooded with horrific imagery, fake memes and general buffoonery in order to offend and humiliate their community, which is basically this generation's eBaum's World. Serious question - for a site that relies on user-generated content, how does this money help create a better user experience or bring a more intellectual community? Reddit's main feed is slowly toppling over as the "masses" overpopulate the number of people that provide true value with the saving grace being the subreddits. I'd also venture to say that Reddit's only-recent transformation to having proper staff and a CEO (that were huge contributors to the community before their hiring) is something a lot of people like about it too. I guess I'm confused why a site as content-reliant as 9gag needs funding to beat out (given that's the intent) what is fundamentally an issue with their userbase, who have already been the laughing stock of the internet for quite some time now.