It does amount to the same thing. If I am writing a mechanism to charge for ads based on traffic, one of the first things to QA/write test cases for is fraudul

It does amount to the same thing. If I am writing a mechanism to charge for ads based on traffic, one of the first things to QA/write test cases for is fraudulent traffic. The leap here is from facebook being remotely competent (which is likely), and willfully ignoring checks on certain types of traffic because it benefits them financially. My assertion is that this is the same class of bad behavior as running your own bots. Note the distinction in 'willful' ignorance.