I know Gruber isn't liked, but I think his analysis of these commercials is accurate: They're sending the message that a buyer can easily get assistance if they

I know Gruber isn't liked, but I think his analysis of these commercials is accurate: They're sending the message that a buyer can easily get assistance if they buy a Mac. Not that the Mac is better, just that you will get personal and personable care to make and do things that you always wanted to.