back when okcupid was not part of match.com, and it was "indy" and had kinda nerdy harvard founders, they published a blog including reports on statistics from

back when okcupid was not part of match.com, and it was "indy" and had kinda nerdy harvard founders, they published a blog including reports on statistics from users of their site. The most "astonishing/counterintuitive" detail was that women were essentially more concerned or attracted to good looks than men were. If you rate people's attractiveness on how much other people like their look, you can then look at how much people are interested in people "out of their league", so to speak. And women showed a much greater tendency to flock toward the most good looking men, men who were "numerically" out of their reach (because too many women wanted too few men) This is not the same thing as preferring "masculinity" which this study concerns itself with, but it is similar. There are masculine traits you can fake or modify, like "abs" and there are masculine traits that are more innate, like shape of your face/jaw. Presumably both men and women are innately more aware of "underlying" looks. Part of what this article concerns itself with are "mutable" characteristics that people are over focusing on. it's just interesting to learn that women care about looks more than men do, at least on a "dating menu"; irl could be totally different.