Lot of people have asked that question ever since Amazon (Platform Economy[0]) emerged. But the answer is not simple. This is why experiments like ONDC[1] (bei

Lot of people have asked that question ever since Amazon (Platform Economy[0]) emerged. But the answer is not simple. This is why experiments like ONDC[1] (being pushed by the Indian Govt) are interesting. They want an alternative path between producer and consumer with out a middleman (Platform). Similar to how email works based on open protocols. Or UPI which has reduced dependence on Mastercard/Visa. [0] https://en.wikipedia.org/wiki/Platform_economy https://en.wikipedia.org/wiki/Platform_economy [1] https://ondc.org/learn-about-ondc/ https://ondc.org/learn-about-ondc/