Three popups (with adblock enabled!) when opening this web page, and one more bound to "Back" button on its close seems a bit too much to me. Is this normal no

Three popups (with adblock enabled!) when opening this web page, and one more bound to "Back" button on its close seems a bit too much to me. Is this normal now for the respected magazine like this (they have a paper version!) to shit on its readers in such a way?