I disagree with each and every point this blogpost makes, and I'll tell you why. 1. They don't show the product, because they're not about any one particular p

I disagree with each and every point this blogpost makes, and I'll tell you why. 1. They don't show the product, because they're not about any one particular product. They're about how the holistic quality of the entire product and OS ecosystem extends far beyond superficial appearance. QED: If I buy a slick PC from Lenovo, Sony, etc, will it be able to edit video and music right out of the box? Lots of critics here are forgetting that Apple includes iMovie and Garageband the way Microsoft used to bundle Mindsweeper... 2. They don't explain the product, because, if you have questions, going online or into a store is a much better place to have the product explained to you, than in a 30-second ad, which is better off conveying social information (cool, not cool) and emotion. 3. "They make the target audience feel stupid." No, they make fun of people who are purchasing superficially similar goods because they believe them to be of equal quality. 4. "Genius' unsupportive etc etc." Not really. The audience knows that it's not Apple's job to support or validate a non-Apple purchase. 5. There's no clear call to action because this is a brand ad, not a product ad. The author of this article has a degree in marketing from Wharton -- presumably he knows that there are different goals that can be achieved by advertising. (For a breakdown, see this helpful link: http://smallbusiness.chron.com/goals-objectives-advertising-25273.html http://smallbusiness.chron.com/goals-objectives-advertising-...)