“You want your materials to last a lifetime or maybe two, like 100 years. You don’t want them sticking around for thousands, which is what most of the synthetic

“You want your materials to last a lifetime or maybe two, like 100 years. You don’t want them sticking around for thousands, which is what most of the synthetic materials will do,” Keane said. I wonder if this will lead to a "lost era" in the archeological record in the future. Also a great concept for certain market segments. In a sense, literally planned obsolesce and encourages a never ending cycle of consumption. Why sell a shoe, or a toaster, when you can sell a subscription for a replacement every 6-to-18 months once the old one composts to dirt?