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> The consumer group is among those to have highlighted Lidl’s loyalty scheme, Lidl Plus, as one that is only accessible via an app, with an email address also

> The consumer group is among those to have highlighted Lidl’s loyalty scheme, Lidl Plus, as one that is only accessible via an app, with an email address also required. At least here in Finland Lidl Plus is one of the few which can be used by just entering a phone number. That said, all "loyalty programs" should be outright banned. They stifle competition, make pricing less transparent and discriminate against the less well off.

robocat 2y ago
> loyalty programs" discriminate against the less well off. The opposite: supermarket loyalty cards are often designed so that the well off pay more: i.e. it is the well off that are being discriminated against. The barriers are designed to allow poorer people to pay less. The topic is called price discrimination. All the poorer people I know use loyalty cards because they judge them to be valuable (despite the extra hassle). The less well off often get lower prices (plus valuable rewards) because of the loyalty programs in New Zealand. I often use my friend's loyalty accounts: so I get the item discounts but they collect the loyalty rewards/cash. Also I like to screw the data surveillance up - I don't get tracked so much and my friend's account is spammed with higher cost items. Coupons are designed for the same purpose. Allowing poorer people to choose to trade their time/hassle for savings (according to their values).
- jampekka 2y ago
  In loyalty programs the benefit percentage often increases as a function of money spent, disproportionally benefiting the more well off who spend more. I've yet to encounter a loyalty program that would do the inverse (probably there are some that cap the benefits, which could be interpreted to be to this direction). Neither have I seen a loyalty program that would only accept poor people. Price discrimination is anything where the same product is sold at different price for different buyers. All loyalty programs are price discrimination.
  - robocat 2y ago
    > disproportionally benefiting Only if you think a $50000 discount on a Lamborghini is disproportionate compared with a $500 saving on a Kia.

robocat 2y ago

> loyalty programs" discriminate against the less well off. The opposite: supermarket loyalty cards are often designed so that the well off pay more: i.e. it is the well off that are being discriminated against. The barriers are designed to allow poorer people to pay less. The topic is called price discrimination. All the poorer people I know use loyalty cards because they judge them to be valuable (despite the extra hassle). The less well off often get lower prices (plus valuable rewards) because of the loyalty programs in New Zealand. I often use my friend's loyalty accounts: so I get the item discounts but they collect the loyalty rewards/cash. Also I like to screw the data surveillance up - I don't get tracked so much and my friend's account is spammed with higher cost items. Coupons are designed for the same purpose. Allowing poorer people to choose to trade their time/hassle for savings (according to their values).

jampekka 2y ago
In loyalty programs the benefit percentage often increases as a function of money spent, disproportionally benefiting the more well off who spend more. I've yet to encounter a loyalty program that would do the inverse (probably there are some that cap the benefits, which could be interpreted to be to this direction). Neither have I seen a loyalty program that would only accept poor people. Price discrimination is anything where the same product is sold at different price for different buyers. All loyalty programs are price discrimination.
- robocat 2y ago
  > disproportionally benefiting Only if you think a $50000 discount on a Lamborghini is disproportionate compared with a $500 saving on a Kia.