It seems that the main goal of those ads is to improve relations with geniuses, especially after articles like this: http://www.nytimes.com/2012/06/24/business/

It seems that the main goal of those ads is to improve relations with geniuses, especially after articles like this: http://www.nytimes.com/2012/06/24/business/apple-store-workers-loyal-but-short-on-pay.html?_r=2 http://www.nytimes.com/2012/06/24/business/apple-store-worke...