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Yes, this is a terrible, smug ad. But I had the same reaction to the John Hodgman ads back in the day. I, like many (most?) people ended up actually enamored
by nostromo 14y ago
Yes, this is a terrible, smug ad.
But I had the same reaction to the John Hodgman ads back in the day. I, like many (most?) people ended up actually enamored of Hodgman and annoyed at whoever the other guy was.
In the abstract, this is the same exact message of the Hodgman ads. (Apple is young, smart, and good-looking. The other guys are not.) It's tempting to chalk this up to Jobs being gone, but I'm not so sure Jobs wouldn't have approved this campaign himself.
- sadga 14y agoHodgman is an pleasantly entertaining comediam. It's hard to appreciate him while loathing his character.
- robbrown451 14y agoHodgman was a great, likable character, and that was the brilliance of the ads...his likability made the commercials fun to watch and rather disarming. He was basically likably pathetic. In my opinion, the ads were passive-aggressive, but in a good way.