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My experience is in SaaS marketing. EMEA has always been a soft market for tech. And it's always been a cost center for regionalization and compliance. A move
by legitster 2y ago
My experience is in SaaS marketing.
EMEA has always been a soft market for tech. And it's always been a cost center for regionalization and compliance.
A move away from US tech is not necessarily new or surprising. But it's also not as damning to the bottom line as one would expect.
I will say that the tech sector in Europe is not nearly as robust. While alternatives exist for some products, they are not likely going to find international markets of their own. (Overgeneralization, obv).