4 ms·
As a user of Greggs and McD (UK) I can maybe offer some insight. Fairly obviously the discounts are to encourage customer loyalty so you keep going to McD rath
by tim333 2y ago
As a user of Greggs and McD (UK) I can maybe offer some insight.
Fairly obviously the discounts are to encourage customer loyalty so you keep going to McD rather than somewhere healthier. Also to get you to come back - if you haven't been for ages they may offer a 99p big mac to get you back in.
As to why apps rather than paper coupons, my closest McD has a typically had group of about 20 people waiting for the 50 items they ordered with new stuff ordered every 30 seconds or so. The last thing the low wage rushed staff need are customers going can you explain this coupon to me an is it valid for extra fries on Friday etc.
- owlbite 2y agoI've also seen it explained that it's part of their toolset in extracting maximum "value" from a customer. Richer customers self-select to pay higher prices without the app as they can't be bothered faffing around to find the digital coupon/deal/whatever combination (you can, of course, only use one of the wide range of deals at a time). Poorer customers will invest the time in finding and using a deal. They both get the same sandwich, but McD got them to pay different prices for it.
- tim333 2y agoYeah probably that too. I can't actually be bothered to use the McD app although the Leon one with free coffee for £25/mo is good.