I think such discounts are not as much because of the data, they're a way to tier your customers, similar to coupons. That way you both get to take the full pr

I think such discounts are not as much because of the data, they're a way to tier your customers, similar to coupons. That way you both get to take the full price from people whose time is expensive enough that they won't bother with the apps, and also those who wouldn't pay the full price but have enough time to use the apps. I never eat McD's, but I see the pattern everywhere. If you make between the minimum and average wage in Slovenia and don't own property, you practically can't get by without dedicating 6h per week to grocery shopping in various different 'discount' chains (Lidl, Hofer AKA Aldi Sud, Euro Spin), keeping up with the weekly discount catalogs and using all the app discounts (more recently).