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These bots, if they do exist, wouldn't be operated by Facebook. It's a market-based ad bidding system. If 80% of clicks are worthless, clicks will be worth 80%
by mattmaroon 14y ago
These bots, if they do exist, wouldn't be operated by Facebook. It's a market-based ad bidding system. If 80% of clicks are worthless, clicks will be worth 80% less, and advertisers will bid accordingly. Facebook won't make anything in the long run by doing this, and there's clearly risk of getting caught doing something illegal.
If there is a bot, it's likely one of their competitors, though even that seems unlikely. One must be logged into FB to see ads, and I'm positive Facebook has some click fraud detection. They'd almost have to notice a number of accounts clicking the same ads over and over. I guess maybe if Facebook's CAPTCHA is weak enough and a bot was creating an account, setting up the proper interests to see the ad, clicking it, then repeating... Seems unlikely though.
Also none of this explains why they're taking down their Facebook page. One does not need to buy ads to have a Facebook page. You can even have it automatically update from Twitter. They could leave it up there and get free publicity from it and simply cancel their ads.
This whole thing seems like a sham for attention to me.
- mojowo11 14y ago> Also none of this explains why they're taking down their Facebook page. I think it pretty clearly explains why they're taking down their Facebook page. Just because you don't agree with them doesn't mean it's not explained. They're shutting down their Facebook page because (according to them) it's sitting around with outdated branding but they can't change the name unless they spend $2000/mo. Also because their user experience with Facebook has been crappy, and they don't want to have anything to do with them anymore. You know. Principle. Could be a sham for attention, but the article pretty clearly explains why they're shutting the page down.
- mattmaroon 14y agoCouldn't they just make another page with the correct name?
- mojowo11 14y agoThey could, but a) that's a pain in the ass, they'd have to build all the content out from scratch and b) they'd lose a ton of their Likes in the transition.
- eridius 14y agoThe name on their page is wrong, and Facebook refuses to change it for them unless they buy $2000 worth of advertising. That's pretty scummy, and I think perfectly justifies their decision to remove their FB page entirely.